Meet the Team Behind Conwy Valley Residences: Redefining Luxury Second Home Ownership in Wales

March 4, 2025

The picturesque setting of Conwy Valley, North Wales, is home to a groundbreaking new development of luxury two-, three-, and four-bedroom properties reshaping how people own their holiday homes in the UK. The residences will offer sanctuaries within nature, crafted with precision and passion. But who are the masterminds behind this innovative project? Let’s delve into the team behind the vision of the Conwy Valley Residences development.

Led by the esteemed Blackridge Group, Conwy Valley Residences offers a financially viable way to own a holiday home in Wales. At the same time, eliminating the dreaded vacant second home scenario, which is so detrimental to the local community. The development will be a testament to luxury, sustainability, and architectural excellence. It will be sold via a successful fractional ownership model, removing the costly sole burden that often comes with outright ownership of a vacation home. Especially one that is not used all the time.

The Visionaries Behind the Blackridge Group

The Blackridge Group comprises Blackridge Construction, West Coast Log Homes, and Blackridge Architectural & Interior Design. Bringing a wealth of expertise to this exciting new development of luxury holiday homes for sale in Wales. The team of specialists includes certified Passive House Designers and award-winning contractors whose collective expertise spans various sectors, from commercial and hospitality to residential projects.

Expert Architects

Black and white images of 2 men and a woman for team photo
The Blackridge Team L-R Craig Edwards, Heather Edwards & David Ouslnam

Craig Edwards BSc. (Hons) MCIAT leads the team at the Blackridge Group, which he founded in 2018. Through its high-quality work, the group quickly established itself as a leader in architectural design and consultancy services. Craig’s wealth of experience in architectural design, including leading projects from inception to completion and developing sensitive planning cases, has been instrumental in shaping the unique aesthetic of Conwy Valley Residences. His commitment to sustainable design ensures that each residence will be visually stunning and environmentally responsible.

Craig explains, “Each home is built using sustainably sourced and regulated forestry timber; the finest Western Red Cedar available in the world. The backstory of each property is unrivalled as we are able to pinpoint the exact location of each log used to make your home. In the very forest it grew, hand picking character logs for individual aspects, such as our signature log flares and interior pieces. Despite the long journey our logs travel, our homes still remain carbon neutral.”

Craig is supported by a team of seasoned professionals. Project and Operations Manager Heather Edwards oversees operations across Blackridge Holdings, Construction, and Architectural Design & Interiors. Heather brings an exceptional two decades of hospitality operational knowledge and 10 years of construction industry experience to the table. Her meticulous attention to detail and dedication to quality have been pivotal in delivering projects that exceed client expectations.

Associate Architectural Designer David Ouslnam brings over 40 years of industry experience to the leadership team. An award-winning interior designer and furniture manufacturer and supplier, his architectural design and project management expertise have been a cornerstone of Blackridge Group’s success, delivering complex projects with exceptional results.

Sustainable Craftsmanship: West Coast Log Homes

Conwy Valley Residences is set to be a testament to environmentally conscious, luxury holiday home development in North Wales. This eco-friendly development of bespoke two-, three-, and four-bedroom properties will be the first of its kind to launch in the UK, built by key partner West Coast Log Homes. Adopting a construction method rarely seen in Europe but used in prestigious developments worldwide, including Disney World Resorts, each residence will be a masterpiece of sustainable luxury through its use of sustainably harvested timber and traditional wood-on-wood joinery methods.

red cedar wood luxury lodge with glass windows at night
2 story 3-bed 2-bath debut property

West Coast Log Homes has been supplying some of the world’s finest log homes for over twenty years using responsibly harvested Western Red Cedar Wood from British Columbia. Renowned in the industry for its sustainable timber constructions, their commitment to low-impact sustainable building practices perfectly aligns with the ethos of Conwy Valley Residences to provide environmentally friendly, sustainable holiday homes.

The Magic of Disney: A Touch of Inspiration

With a portfolio of prestigious projects like Disney World Resorts, West Coast Log Homes has experience delivering grand-scale luxury timber builds and bespoke projects for HNWIs worldwide.

The Conwy Valley Residences will testify to the vision, expertise, and dedication of the Blackridge Group and its partners. Craig Edwards and the skilled Blackridge team have come together to create a collection of eco-friendly holiday homes for sale in Wales that are both luxurious and environmentally responsible. With the craftsmanship of West Coast Log Homes and the sustainable building materials of Western Red Cedar logs from British Columbia, the warm hues and rich textures of the wood will shine through each property, designed to provide a magical retreat for its owners and a masterpiece of craftsmanship and design.

red wood timber luxury home with bed and window looking out to forest

The Conwy Valley Residences development will be the first of its kind in the UK and aims to be the first leisure development to achieve Passivhaus status in Wales. It will set the benchmark for sustainable leisure development, showcasing the benefits of an ultra-energy-efficient and greener holiday home with flexible ownership options to suit all financial and time budgets, standing as a beacon of excellence in the world of luxury vacation homes.

“The overall construction method is naturally extremely thermally efficient, however combined with modern construction design technologies and materials, we are able to far surpass the standards of even the most efficient low energy homes by up to 10 times, resulting in a home that will cost only a few hundred pounds to heat, per year. Adopting PassivHaus design principles to ensure thermal efficiency, airtightness and ventilation was paramount to provide year-round comfort with clean, fresh air. The ethos of the entire development is to blend with wild and natural surroundings, enrich biodiversity and ecology and provide true sustainable homes, without compromising luxury. In addition to the sustainable design principles, each home will feature an array of state-of-the-art renewable technologies and a shared sustainable drainage system, meaning it will almost be entirely self-contained,” Craig highlights.

Discover Conwy Valley Residences in the Breathtaking Beauty of North Wales

Conwy Valley in North Wales delights visitors with its stunning scenery, including the majestic Snowdonia National Park, the serene Conwy Estuary, and the charming town of Conwy with its iconic castle. The region is also home to endless outdoor activities, where mountain biking, hiking, wildlife watching, and water sports offer an opportunity to return to nature. The area also showcases a rich cultural heritage through its castles, museums, and traditional Welsh villages. The natural beauty, alongside the historical charm of the region, makes it ideal for those seeking a foothold in tranquility with adventure in equal measure. Each residence is a sanctuary of serenity and beauty, perfect for creating lasting memories.

Responsible Holiday Home Ownership in Wales

Positioned between Llandudno and Betws-y-Coed, this area of North Wales, known as the “Adventure Capital of Europe” due to the incredible scenery and immense outdoor pursuits to enjoy, attracts those searching to own a holiday home. Keen to enhance and not hinder the local property market, Craig and his team bring development to the area that benefits the buyer with flexible ownership options and the local community with year-round occupation via its fractional ownership model.

 s t r e a m a n d p a t h w a y l e a d i n g t o s t s s

The freehold property, sold in 1/4 shares, offers an exciting opportunity for those who want to enjoy responsible consumption in their holiday home purchase.

Why buy a holiday home in Wales that will sit empty most of the year?

Not only does this not make economic sense for the burden of sole running costs, maintenance, and upkeep, but if you have a finite amount of holiday time each year, why buy a property that will suffer from vacant times in the year? Instead, with the fractional ownership model, up to four buyers can purchase a freehold share and enjoy 100% of their time away for less capital investment. The annual running costs are shared, and the properties are professionally managed, so you don’t have the usual running around at the beginning and end of the holiday, as everything is taken care of for you, leaving you to make the most of your precious time away.

Craig explains, “North Wales, like many other areas of natural beauty in the UK, faces challenges with an overpopulated concentration of second homes, which can have an adverse effect on the local housing supply and daily life for local people with many properties sitting empty for the vast majority of the year. Co-ownership addresses this issue perfectly given that each property is fully occupied year-round, eliminating seasonality and reducing the number of prospective second home owners by as much as twelve times. Conwy Valley Residences is, of course, a new build development and does not detract any local housing stock. In fact, it alleviates pressure, given that the development can accommodate up to 16 prospective buyers who may have considered individual properties in the area.”

The Appeal of Fractional Ownership Holiday Homes

Fractional ownership is offering a simple and uncomplicated alternative to those looking to invest in a UK holiday home.

  • Affordability: By dividing ownership among multiple parties (up to four in this case), investors can access luxury properties at a fraction of the full purchase price. Traditional holiday home ownership often requires substantial capital and high initial costs. Fractional ownership significantly reduces this barrier to entry.
  • Reduced Responsibilities & Underutilisation: With Conwy Valley Residences, owners are assured of quality time in their luxury homes without the burden of year-round maintenance. The property management company handles this maintenance, eliminating the stress of property upkeep. Especially on a property you don’t use all year round. Many second homes sit empty for large portions of the year, whereas Fractional ownership ensures efficient use of the holiday home.
  • Potential for Profit: As the property appreciates, each owner benefits from the increased value of their share, with potential rental return on any weeks that an owner may not be able to visit.
  • Environmental Concerns: The sustainable design of Conwy Valley Residences appeals to environmentally conscious investors.
  • Legal Complexities: Professional management of fractional ownership schemes simplifies legal aspects for owners with a simple and transparent purchase process.

Interested in a visit?

Why not arrange a visit? Meet with Craig, and speak with the Blackridge team about this exciting new development and an alternative way to own your home away from home?

Alternatively, bring the family, stay a few days, and experience the local area for yourself on a Discovery Visit.

FAQs

Is fractional ownership the same as a timeshare?

No, unlike a timeshare, buying a share of a property at Conwy Valley Residences means that you own a share of the asset.  When you buy a share, you purchase 25% of the company that owns the freehold property.

How long can I stay, and how do I schedule my visit?

Co-owning a quarter of the property means you can enjoy 12 weeks’ of exclusive and private usage each year. A simple and fair fixed rotational calendar ensures easy usage between a maximum of four co-owners. You can plan in advance and know that you’ll always get a first choice of peak time each year.

Who takes care of the property when I’m not there, and what costs do I have to pay?

Co-owning a holiday home removes the sole financial burden of the annual running costs. The property management company facilitates the payment of the council tax, property insurance, water and electricity, TV and Internet, weekly cleaning, and upkeep of the property, garden, and grounds. You simply pay your share of the annual running costs, which are equally split between the other co-owners.

Conwy Valley Residences Property Launch

This exciting new development in North Wales will begin with the pre-release of a 3-bed two-storey residence with water features and mountain views.

  • Enjoy fully furnished high-end spaces delivered by award-winning construction and interior teams.
  • Ultra Energy-efficient with renewable technology.
  • Covered patio or deck with wood-fired Hot tub and scenic view.
  • Private parking and adjacent to an award-winning country pub.

Just four shares are available at £215,500 per share. View the floor plans, and download a fact sheet by visiting the Conwy Valley Residences property page.

3- Bed Luxury in North Wales

Outdoor activities, breathtaking nature, and cozy luxurious, high-end properties await at Conwy Valley Residences

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